Right alongside carols, bells, twinkling lights, and evergreen trees, nothing signals the start of the holiday season like the arrival of the Christmas ads.

Many brands use the occasion to simply wish audiences a happy holiday, generating brand awareness and building goodwill in the process. Others aim to sell a product or more overtly promote the brand, since it has been the biggest shopping season of the year.

Here’s how we have contributed to creating that magical holiday spirit in recent years.

Whether silly and fun, or heartwarming and serious, check out some of Lemon Christmas productions.

• Orange – that helps companies to give their clients all they wish for during that hectic time, while presenting some great Christmas offers for products and services

• Storck – that shows that its famous hazelnut and caramel praline shared with family rewards all the fuss around holidays, cause „…there’s so much fun in Toffifee!”

• Jacobs – that teaches how to have fun with coffee and spice up the holidays with some delicious recipes from Ania Starmach, chef and juror of Polish edition of MasterChef program

• TEDi – that presents in its very moving spot that miracles don’t just happen, we make them happen